Events and Exhibition in the Digital Age Essay Example | Topics and Well Written Essays - 2000 words

Events and Exhibition in the digital Age - Essay ExampleHe says. In the United States, 14 to 15 percent of the merchandise budget of exhibiting companies is dedicated to trade shows. In Europe, the percentage is 22 to 24 percent,A good expounding creates a vibrant retail environment, which in itself is a unique experience for all kinds of companies especially those in the line of business-to-business arena and service sectors. This unique thing about an exhibition is that it creates a neutral environment in which buying and selling is a natural process. At exhibitions, business just happens. An exhibition visitor is a great deal more at ease than a customer walking into a store. Visitors at an exhibition or a trade show feel more in control and therefore less pressured or edgy. This is a good mood for them to maintain when you open up a business dialogue with them. premier(prenominal)ly, your bon ton gets a chance to sell to hundreds of customers a day. If the product is right, the price offer is attractive, the packaging is enticing past you could close outright orders with full payment/ part down payment. For the sellers, exhibitions are a substantial fortune to meet rude(a) prospects. Whether they close the sale then and there depends on the type of goods or run they offer. However, exhibitions provide the single best opportunity to interact with thousands of prospective customers. This gives the seller a chance to allow the prospect know about the products offered, note their responses, find out what they think about the brand/ product, its features, price, quality, stand in the market, how much money they are willing to spend on such a product, the competition. For slightly product lines this first hand information is very important in order to improve their fling in terms of price and other attributes. Some exhibitions provide you with an opportunity to organize a offstage audience with prospect customers giving you the opportunity to make a high impact impression on them because you are able to attack all of their senses and they can interact with you and see/touch/feel your products, with demonstrations and trials. Apart from the marketing angle, Exhibitions also give you a place where you can do some men on research, meet and talk to your competitors, effectiveness suppliers, learn about the new developments in your product line. If you have a new idea in the pipeline, exhibitions can be a great place to do some test marketing and find out how the market is going to respond. Exhibitions provide the companies an opportunity,1. to sell the products straight to large number of customers 2. to get a database of prospective customers to follow up 3. to raise awareness of your business in a given geographic location4. to launch or promote a new product or service 5. to meet existing customers and sell maintenance contracts etc.6. to meet potential suppliers/partners/agents/distributorsAn exhibition is a real opportuni ty to display the personality of a business.Whats in it for the visitors/ customers/ general public.First of all, visitors to exhibitions and events are motivated to attend for