Saturday, May 18, 2019
Essay on Non-Statutory National Framework for Re Essay
It was in October 2004 that the Department for Education and Skills (DFES) and the Qualifications and Curriculum Authority (QCA), jointly published the Non-statutory subject area simulation for R.E., which only applies to R.E. provision in England. The document was produced on the understanding that it would be used mainly by Standing Advisory Councils on Religious Education (SACREs) and agree political platform Conferences (ASCs) within each topical anaesthetic Education Authority (LEA). The document has the remit of providing home(a) guidelines for the precept of R.E. It was meant to be used by local agreed syllabus conferences for the development of agreed syllabuses for R.E., and by faith communities for the creation of R.E. programmes. moreover, the mannequin was intended to bene chemical element schools to extend to appropriate links between R.E. and other subjects, a lot(prenominal) as for instance on lynchpin concepts like diversity. In this sense the government a ppe ard to be building on their previous efforts to set up a common school schoollegerile of curricular aims owing to the fact that the 2000 National Curriculum also contained galore(postnominal) aims for breeding White (2004). It was hoped that the Frame fix document would help agreed syllabus conferences and schools to plan more in effect in the provision of R.E. and towards agreed national standards.In the foreword of the Non-Statutory National mannikin by the so Secretary of State for Education and Skills Charles Clarke, the intention of the model was made explicit. In the first paragraph of the national modeling Charles Clarke declaredThis non-statutory national simulation has been produced to support those with responsibility for the provision and quality of religious education in maintained schools. It lies at the heart of our policies to raise standards in the cultivation and pedagogics of religious education. It sets improvement targets for learning. The materi al on that pointfore gives local education politics, Standing Advisory Councils on Religious Education, relevant authorities with responsibility for schools with a religious character, teachers, disciples, parents, employers and their wider communities a agnise and shared understanding of the knowledge and skills that young flock entrust gain at school. It allows schools to meet the individual learning consumes of pupils and develop a classifiable character and ethos, rooted in their local communities. It also raises a Framework within which all partners in education can support young people on the road to further learning.This didactics reflects the commitment of the architects of the Framework to empowering organisations conglomerate in providing R.E. The core agenda is to improve both the pupils learning learn of R.E. and the ability of R.E. teachers to become more adept in their profession. The Framework it is maintained pass on give clear guidance to pupils and var ious educational advisory bodies alike on the remit of R.E. in the education of a child. The latter part of the paragraph also implies that the Framework go out cede the flexibility to give schools the emancipation to meet individualised pupil needs and facilitates discretion for schools that want to put together schemes of work that reflect the social characteristics of their neighbourhood.The opening declaration of the Non Statutory National Framework for R.E. does widely define the boundaries and limitations of the publication. At wait value one would expect that the national Framework will work as a cranky guide for educational authorities rather than as a strict code of practice to be abided by under all circumstances. The agenda of the Framework is clear tho how it will real(a)ly pursue in compelling educational providers to improve standards in R.E. is vague. Bearing these factors in mind theexpectation is that at Key Stage three the Framework will provide a shape fo r instruct R.E., but whether this blueprint will cover the full mount of R.E. is an introduce that needs to be closely scrutinised in this investigation.A critical analysis of the Non- Statutory National Framework is precondition by (Watson and Thompson, 2004) in which they controvert that the Framework puts the importance rather than the purpose of R.E. at the heart of their activity. Their reproof follows that the Framework has when mapping come on the aims of R.E. the plan of revealing how R.E. ties in with the wider aims of the course of study as a whole as opposed to suggesting each aims for R.E. as a subject by itself. This is a problem as the aims of R.E. should be able to bring out what is to be taught to pupils and why this learn is essential in the programme rather than a slightly reusable part of a childs education. This identification of difficulties within the Framework does stead doubt on the ability of this publication to be a resource in which R.E. pro fessionals can use as a blueprint to teach R.E. in its entirety. Certainly if the Framework was to provide the full foundations for teaching R.E. at any(prenominal) level it would need to help the tutor of R.E in presenting their justification for the presence of the subject by itself in the curriculum.Without an argument that defends a separate place for R.E in a childs education and hence educational commentators may ask the question why R.E. is non either combined with other subjects such as Sociology, Citizenship, PHSE or indeed dropped from the curriculum altogether. As R.E. is under pressure from individuals and institutions with a secularist agenda, it is imperative that the R.E. corporation has a resource from central government that acts as a defence against individuals and organisations, who are unsympathetic for the need for pupils to have an education in World religions. Such critics may want to follow the example of the join States, where R.E. has been abolished f rom public sector education. From this panorama, in that respectfore, the Non Statutory National Framework does not provide an equal to(predicate) blueprint for teaching R.E.An obvious weakness of the Framework is the fact that as its title describes it is a non statutory Framework. needfully then the legal obligationsfor the provision of R.E. is unchanged by this Framework. This factor is a serious drawback. If the Framework does not have the remit to impose a legally binding code of practice on the organisations involved in the development of R.E namely SACREs, ASCs, the board of governors within faith schools, current policies on funding and R.E. inspections then it is inevitable that the Framework will not reach its aim to raise standards in R.E. The Framework emfly will be neglected by R.E. professionals who dont agree with its wrong and the Framework will be an absolute exiture. In order to reach its ambitious goal the Framework should have been an obligatory blueprint not a voluntary one. This factor seems to indicate that the architects of the Framework lacked the determination to administer changes in R.E. provision. Surely a determined approach to a set of aims would entail producing a legal document to be followed by R.E. professionals rather than assuming the cooperation of R.E. providers.Another problem that was associated with the introduction of the Framework was identify by Weston (2005) the Chair of the Professional Council for R.E, in the R.E. Today Magazine. Weston noted that the Framework will potentially fail to meet its aims because of the recruitment crisis in R.E. teaching. Indeed the Framework has no proposals on how to address the shortage of R.E. teachers and authorizedly the professional associations such as SACREs and ASCs will need guidance from R.E. teachers in the implementation of the Framework. On this issue Weston statedMany of our SACREs and their Agreed Syllabus Conferences will need support and training if they a re to make full use of the Framework when developing their modern syllabuses. Once an Agreed Syllabus is introduced, training must be provided for teachers to ensure that the important dissemination from syllabus to scheme of work to teaching and learning will meet the needs of all pupils in our religiously diverse society. (Weston 2005)In this contestation Weston highlights the fear that the absence seizure of suitably qualified R.E. teachers, will result in a failure to properly educate SACREs and ASCs on the how to effectively produce the new syllabuses, which will bein line with or influenced by the new Framework. A related concern is once the SACRE and the ASCs have actually put together their new syllabuses there will not be enough teachers to be trained in the syllabuses resulting in the fault that schemes of work in schools and the outcomes of teaching and learning will not meet the varying educational needs in R.E. of all children in the education system. These likely pr oblems prove that the Non- Statutory National Framework was designed without considering numerous basic issues. The Framework, indeed, with this evidence of a severe shortcoming in its planning of outcomes, will fail to provide adequate standards for R.E. professionals to follow when teaching at all Key Stages in the Curriculum.Further academic criticism of the Framework document was given by Felderhof (2004) in the Journal of Beliefs and Values in which the author complained that the Framework was too obsessed with the study of other peoples religious traditions. The Framework does indeed place a lot of emphasis on the religious traditions of different communities, which is not a negative tout to most R.E. professionals. However if the Framework is perceived to be biased against Christianity then there is potential for the Framework to be resented and possibly neglected by R.E. professionals who have an agenda to place Christianity at the heart of R.E. provision.In focussing on the impact that the Framework will have on developing a blueprint for teaching R.E. at KS3 specifically and arguing from the perspective of a Beginning Teacher it is clear that the Non- Statutory National Framework for R.E. at KS3 has many talents. On analysing the statement within the Framework booklet on KS3 R.E. it does have the advantage of world very concise in expressing the expectations of R.E. at this level. The document has three subheadings. These are Learning virtually religion, Learning from religion and Breadth of study. The three headings are each accompanied by between 5 to 18 points covering the things that pupils should be taught under each of the subheadings. This level of detail from in-person follow through does make the Framework at KS3 very comprehensive and easy to understand for the teacher of R.E. This factor is an actual strength of the Framework and it does illustrate how much thought and planning has been dedicated into the production of the Framewor k. From thisperspective the Framework at KS3 does provide adequate guidance for teaching the full content of R.E. at KS3.Furthermore to the Beginning Teacher a genuine strength of the Framework for teaching R.E. at KS3 is the fact that in the Framework handbook on scalawags 28-29 it does illustrate in the margin how some features of the learning objectives can be connected to another subject in the curriculum. The subjects noted for cross curriculum opportunities are ICT, Art and Design, Geography, History, Science, incline and Citizenship. As mentioned earlier has been much debate on how R.E. is relevant to the wider curriculum and to the general education of a child. The Framework handbook does identify how R.E. is part of the wider network of subjects in the curriculum. In this way the Framework at KS3 is helpful to the teacher of R.E. in making links between R.E. and the rest of the curriculum. The fact that this was included in the Framework document does illustrate the fact that a lot of thought and planning has been put into these guidelines so that they would meet the needs of R.E. teachers.The impact of the NonStatutory National Framework has also provided a blueprint for teaching R.E. through its influence in R.E. textbooks. An example of this influence can be found in the infer R.E. series of textbooks published by Harcourt Education in 2005. On page 4 of the Think R.E. pupil book 1 the guidance of the Framework on the editing of the text book is clear. Indeed, the textbook states that the Framework has informed the planning for this series of text books that the four attitudes, which are noted as essential for respectable learning in R.E. on page 13 of the Framework document (these are 1. self cognisance 2. respect for all 3. open-mindedness 4. appreciation and wonder) are all supported by the methods of learning in the text book. In addition the text book points out that the new Framework places much emphasis on allowing pupils to explore sec ular ideas such as Humanism and Atheism.Furthermore on page 5 the text book maps out its commitment to the twelve principles of the KS3 Framework strategy from providing a focus on circumstance clear learning objectives to the use of ICT in R.E., with separate statements for each of the twelve principles, which details how the text book will meet these principles in providing lessonplans for teachers. It is of much credit to the Framework that this code of practice has been recognised by mainstream providers of educational resources. To the teacher of R.E. the success of the Framework in being adopted by external organisations associated with the teaching of R.E. is one of its strengths, as this will mean that veritable(a) an R.E. professional who has not read the Framework document, will still feel its influence due to the presence of the Framework doctrines in various R.E. publications used in the classroom.On this evidence it is feasible to say that the blueprint for teaching t he full area of R.E. at KS3 is adequate because it does encourage wider perspectives to be studied to the extent that Humanism and secularism are included in schemes of work. The Framework even assists the teacher of R.E. in planning lessons at KS3 in terms of considering the learning objectives, expectations, making concepts explicit, structured learning, promoting high order questioning, thinking skills, assessment, target setting, differentiation, links with Citizenship education, inclusion and opportunities to use ICT resources. Therefore any teacher of R.E. at KS3 should be perceived as ill-informed if they had not considered referring to the Non- Statutory National Framework for guidance for the effective teaching of R.E. at KS3.In conclusion and after evaluating all of the evidence that has focused on the strengths and the drawbacks of the Non Statutory Framework for R.E. at KS3, it does appear that the drawbacks of the Framework have been potential shortcomings and the str engths of the Framework are in practice actual strengths. It is logical to imply that many of the criticisms of the Framework have been theoretical rather than ones, which are based on instances of the actual usage of the Framework in promoting effective R.E. teaching. For example in a paper given by Marilyn Mason who is an Educational Officer for the British Humanist Association (BHA), to an Institute for Public insurance policy Research (IPPR) seminar on Religious Education and the New National Framework, on 20th January 2004 several doubts were reproduce on the workability of the new Framework. The document statedMy fear is that the National Framework could simply become the 152nd syllabus, thus far another one to be adapted or plundered or, worse, ignored. AndI doubt that a National Framework, however good, could justify REs peculiar and anomalous place in the school curriculum Why should it be compulsory right up to the end of school, though not in colleges? Is there enough interesting and relevant content to justify this? Is it really so much more important than literacy, numeracy, or critical thinking? It would be good to see a really dynamic and fire RE competing on equal terms with the other humanities subjects for students after KS3, though that is beyond the scope of a mere Framework. Mason M (2004) Religious Education could do better?This mention offers a critical analysis of the Framework, which is not based on how the Framework has worked when it has been implemented. It only discusses a potential drawback. It was assumed that the Framework would be changed or not adopted at all by R.E. professionals from experience and by observing the impact of the Framework on R.E. resources we can safely say that this has not been the case. The statement by the BHA does continue to attack R.E. as a subject in itself and even insinuates that it is given much more importance than literacy, numeracy and critical thinking. This unfounded outburst of contemp t for R.E. in the school curriculum only reinforces the perception of the BHA as an institution, which is on an anti R.E. crusade. The criticism of the Framework in the passage should therefore be taken with caution as the BHA does not seem interested in how the provision of R.E. in schools can be improved -but rather how the profile of R.E. as a subject can be lowered in the curriculum.On the other hand an example of how the Framework has expressed an actual strength is displayed in the 2007 locally agreed Syllabus for R.E in Havering. Not only does this document state in the introduction on Page 5 that the new syllabus was produced with attention being paid to the terms of the Non- Statutory Framework, but in the KS3 section on Pages 27-29 the bread of study at KS3 should entail learning knowledge understanding and skills during the study of a whole World view, which includes lesser known religions and secular ideas, which will take account of the schools religious/ non-religious profile. This framework ties in with the breadth of study declared on page 29 (3 c,d,) of the Non- Statutory National Framework document in which it is stated that during KS3 pupils should be taught theknowledge, skills and understanding of R.E. by looking at a religious community with a significant presence in the locality and concentrating on the secular view of the World where possible. This correlation in the agenda of a locally agreed syllabus and the Framework is irrefutable evidence of the impact that this set of objectives for the improvement of R.E. had on R.E. professionals. The ability of the Framework to be adopted by SACREs and ASCs all in spite of the guidelines not being compulsory is a real strength of the Framework. Given these actual strengths of the Non-Statutory National Framework in suggesting the scope of study at KS3, it is feasible to say in spite of its critics who may have been dubious about the feasibility of Framework before its introduction that the Fram ework is an adequate resource for teaching R.E.BibliographyAgreed syllabus for Havering (2007) Pathways London Borough of Havering Agreed Syllabus for Religious Education.Draycott P (et al ed) (2005) Think R.E. London Harcourt Education.Felderhof M.C. (2004) Journal of Beliefs and Values, mass 25, Number 2, August 2004 , pp. 241-248(8) London RoutledgeMason, Marilyn, 2004. Religious Education could do better? Available at (accessed sixth December 2007).QCA, ed, 2004. The Non- Statutory Framework for R.E., London QCA Available at (accessed 5th December 2007).Watson B and Thompson P (2007) The effective teaching of Religious Education London LongmanWeston, Deborah, 2004. News from R.E. Today Magazine PCfRE comment on the launch of the Non-Statutory Framework for RE. Available at (accessed 7th December 2007).White J. (2004) Rethinking the school curriculum values, aims and purposes spacious Britain Routledge.PASS / FAIL
Friday, May 17, 2019
Importance of Education Essay
The history of hu military man is a history of progress generations of our ancestors equanimous their experience, passed it to the next generation and as such were able to pass their experience to us. Education is the engine that moves mankind ahead, we enjoy the fruits of progress not only because the old generations studied well but also because they passed their knowledge to us. In todays world, driven by technology and forces to turn it into a global village, get education is the best way to advance virtuosoself. Studying is the best way to receive knowledge. Human knowledge collected over the generation is passed to us by teachers.Our school curriculum is structured to give us a wide breadth of information, some of this information appears to be useless but contrary to this view, this knowledge broadens our mind. An educated person critically thinks make decision and conclusions. Higher education, for instance, getting a degree helps one develop a character. In studying, we in addition to getting education are able to improve our characters. University is a social set up where we socialize, improve our communication skills and even learn how to speak in public. School set up teaches us to be responsible, persistent and assiduous.In the modern world, no career is possible without education. Not matter the devotion, desire and passion, without proper education there is no job for you. We destiny documented proof of our abilities to fit in the current job market. Education gives the back ground of the previous innovations without which one can hardly bring in a new idea in the world. To conclude, it is in getting education that we are able to improve our characters and state of our mind. We too become confident and much prepared to face the future. Khan sees education as knowledge of putting ones latent to maximum use, which I totally agree with (2007).
Thursday, May 16, 2019
Case study Example | Topics and Well Written Essays - 500 words - 93
Case Study ExampleHowever, this system is not suitable to use for cardinal parts since it has limitations on casting sizes usually restricted to cylindrical geometric shapes.13 The fuel engaged in Cupola furnace is gas. Iron foundries ar the metal often scarpered in a cupola furnace. One flake of furnace serving a similar purpose as cupola furnace is induction furnace. 14 The two types of furnace used to melt non-ferrous metals include cupola furnace and induction furnace. 15 The molten metal gets to the mold cavity through jolting coalition or squeezing compaction in the mold. 16 The sand that has solidified and frosty enough to share is used in filling those casting, which has hollow sections. 17 It is commendable to wear protective clothing such as safety glasses and heat-resistant clothing due to production of high temperature during these processes.18 The exceed direction to prevent a cast iron that has broken at the joint is by using the situated sand to fill the ca vity. 19 Impurities and porosity in sand casting, particularly at the top moulding next to the riser, is often due to low patterns. On the other hand, material costs are the indigenous cause of massive shrinkage cavity in this casting. Modification of the pattern and cutting the cost of the equipments are the two remedies for these problems. 20 A hot-chamber casting machine uses high temperature to melt alloys while a cold chamber uses low temperature to melt alloys. Additionally, cold chamber is efficient for low-temperature thaw alloys.Chapter 8 Case 1 Machining all holes, cavities and surfaces from solid bars that come in 20 feet long bars, which are sawn off lengths for machining is the best options options two and three take longer time while options three, four and five are costly. Chapter 8 Case 2 Resin Shell molding is the best method to use in melting small bronze gear because it has rapid production rate and does not use
Wednesday, May 15, 2019
Pathos Ethos, Logos Essay Example | Topics and Well Written Essays - 500 words
pathos Ethos, Logos - Essay ExampleThe causation places the blame on the Disney Princess franchise that has been explicit in their contented to the point that the young girls viewing this content feel obliged to embrace a certain behavior or to dress up in a particular way as they relate with what they condition from the Disney Princesses that they adore. The article also presents a discussion that the other media platforms like music videos, television and social media cave in to sh be the blame for the way young girls view the discussion of the elements of their sexualityWhen talking of the element of Ethos in the essay, it is practical to understand the relevance of understanding the trust worthiness of the article. After evaluation of the piece, it is apparent that the author has done the relevant research for this article and has interviewed the relevant people whose insight is important to the discussion. Some of them are also mothers who have had to deal with the facts t hat their daughters are having a hard time embracing the culturally unimpeachable values in regards to their image and sexuality. The essay has used lots of Logos for the purposes of proving the point of discussion. The writer has discussed the evoke to this topic by relating it to a firsthand approach when the paper is introduced with the experience from Mary Finucane on paginate 1 of the essay. Ms. Finucane is a mother who noticed that her daughter had changed her behaviors as she related less with her female friends and got implicated in waiting for a prince as she had seen in one of the Disney programs. The paper has also presented related statistics to choke the discussion, for example, on page two she states One-quarter of 14-to-17-year-olds of both sexes polled byThe Associated PressandMTVin 2009 reported either send naked pictures of themselves or receiving naked pictures of someone else. This quote means that
Tuesday, May 14, 2019
Poverty Research Paper Example | Topics and Well Written Essays - 1750 words - 1
Poverty - Research Paper ExampleMy research will demonstrate out the importance of certain functions in the Elizabethan history of poverty and its relevance to present world. comportment of poor people is apparently manifested around the globe. Changes in political and economic organizations result to re-distribution of wealth and in effect, the number of poor people increases, rate of poverty heightens, and in domino effect, crimes are manifested.Way bet on in the middle Ages in England, society has been defined into three categories, monarchy, nobility, and peasantry. These three elements of the society are considered to be interdependent between each other and in spite of the existing differences between the three when it comes to posture and wealth, buffer have to be put on the side of the peasantry. Continuous trends of the monarchical policies led to the ascent of unemployed people and subsequently heighten poverty and crime. With regard to resolving this issue, during the Elizabethan times, acts and laws were struggled and serve as the buffer between the monarchical and the peasant (Talbot, R. 2002).The population grows and as it grows, the pressure of sustenance to peoples unavoidably is evidently manifested not only on the part of the government but as well as on the part of the general public. Acts have been promulgated and stretched that the poor people was belong to the communitys office and every individual has a role to play in the society.Poverty is a state of visible and social deprivation. People who experience poverty feel the deprivation of well-being, having not enough income to support the needs of the family when it comes to basic necessities such as food, shelter, and clothing. Child malnutrition is considered the closest manifestation of poverty among the poor families in a certain society.In Elizabethan society, the definition of poverty is also the same with regard to the universal definition, however, Elizabethan treatment to p oor
Monday, May 13, 2019
Balanced Score Card Article Example | Topics and Well Written Essays - 3000 words
Balanced course Card - Article ExampleLearning and Growth perspective 12 6.1 Objectives 13 Increase the skills and experience of the employees 13 Satisfaction amongst the employees 13 Reduce the attrition rate of the employees 13 6.2 Measures 13 7. Initiative 14 REFERENCES 18 1. Balanced Scorecard The remainderd scorecard is a tactical arrangement and management remains that is extensively used in industry, government, business and non-profit boldness all over the world in read to align the activities of the business to the strategy and vision of the of the organization, enhance the external and indwelling communication and monitor the exertion of the organization against the predetermined strategic goals. This has been created by Professors David Norton and Robert Kaplan as a framework for performance invoicement that adds tralatitious financial metrics with the non-financial performance measures that provides the executives and the managers with a equilibrise view of the p erformance of the organization. The balanced scorecard exemplification is used by the organization to get a clear perspective about what the organization should measure in order to balance the financial perspective in operation with the organization of strategic plans. The balance scorecard changes the strategic plan of the organization from a striking but passive document into an supple one for the daily basis. It is a framework that not only provides the executives of the company with performance measures but too helps them in identifying and planning what can be done. It makes the executives capable of framing strategies. The balanced scorecard claims to consider an organization from four perspectives and look for developing metrics, collecting the data and analyzing them. The four perspectives are financial perspective that looks at the return on equity, cash flow, sales and income growth. Second is the customers satisfaction perspective that measures on time delivery, produc t development, defect levels and warranty support. Third is the business process perspective that measures the efficiency of the internal business processes that is measured via cycle time, quality, productivity and downtime. Lastly learning and growth perspective that measure organizational and innovation learning measured performance on the dimensions like product development cycle, technological leadership, operating(a) improvement etc. This study focuses on the measuring the performance of marketing unit of McDonalds through balanced scorecard approach. Figure 1 Four perspectives of Balance Score Card (Source Kaplan & Norton, 1996, p. 76) 2. McDonalds McDonalds started their jaunt in the year 1955 and since then they have been proudly serving some of the worlds near favorite sustenance (McDonalds, 2013a). They have not just managed history but have created it. Currently McDonalds is operating as the worlds biggest retailer in solid foodservices with over 34,000 local restaur ants offering food to about 69 million people in around 118 countries per day. The company has employee strength of 1.8 million. About 80% of all the existing restaurants of McDonalds are run by franchisee (McDonalds, 2013b). They started from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. Ray Kroc dreamt of starting a restaurant chain that will be famous for its food which provides uniform
Sunday, May 12, 2019
Toyota Brand Analysis Essay Example | Topics and Well Written Essays - 1000 words
Toyota Brand summary - Essay ExampleFortification - the provoker should carry a consistent image over era to reinforce its place in the consumers foreland and develop a exceptional relationship with the consumer. Brand extensions nominate further fortify the bulls eye, but only with related products having a perceived represent in the mind of the consumer.A attach to may have many brand names, but each group should fit well together. When Toyota wanted to compete in the luxury car market, a new brand called Lexus was created. This avoided muddying the ceremonious Toyota brand name, which represents value and economy, and removed any possible negative preconceptions about the Lexus name being cheap.The diverging fortunes of two automobiles made by the same manufacturer offer an unintended study of the power of brand strategy to alter behavior. Since 1989, both the Toyota Corolla and the Geo Prizm have been made by New United Motor Manufacturing Inc. (NUMMI), a joint venture of General Motors and Toyota. While the two cars are virtual twins, the Corolla has had consistently stronger sales disrespect a higher price. How come The strength of Toyotas brand allowed it to charge more, says The Economist. Buyers thought a Toyota would be A-one to a GM car in the same class, and so happily paid more.The effect of brand equity on profit and growth is striking. ... Buyers thought a Toyota would be superior to a GM car in the same class, and so happily paid more.The effect of brand equity on profit and growth is striking. While both cars cost the same to make-about $10,300-Toyota sold 200,000 Corollas to dealers at $11,000 each, while GM managed to move only 80,000 Geo Prizms at $10,700 between 1990 and 1994, The Economist notes. The result Toyota made $128 million more than GM in operating profits from NUMMI, while its dealers made $107 million more than those of GM from the plants products.Toyota Motor Corp. (TM ) is on pace to be the worlds No. 1 auto maker by 2008. It produces nearly one of all(prenominal) six cars sold in the U.S., including nine models in the South and Midwest, where it employs 32,000 Americans. Even New York livery plug fleets, once largely made up of leathery Lincolns, now feature Toyotas Prius, the hit hybrid fetching coastal cities by storm.Toyota largely remains terra incognita to American investors, while GM can soothe win buyers even as it flirts with bankruptcy. Toyota stock doesnt have the mind share of GM or Ford, says John M. Novak, an auto analyst at Chicagos Morningstar Inc. Theres a perception that you cant invest in it because its a Japanese company -- that you would require a special account. ( Business week) Toyota StrengthsIn 2003 Toyota knocked its rivals Ford into third spot, to become the Worlds second largest carmaker with 6.78 million units. The company is still behind rivals General Motors with 8.59 million units in the same period. Its strong industry position is based upon a number of factors including a diversified product range, highly targeted marketing and a commitment to lean manufacturing and quality. The company makes a large range of
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